Mitsubishi Sold to Nissan

Carlos Ghosn – Mitsubishi’s Savior Or Ruthless Businessman?

CEO of Renault and Nissan, Chairman of AvtoVAZ and Renault-Nissan Alliance has come to Japan, yet again, to cut some costs. This time he hasn’t come to Japan to have anything with Renault (which he helped save in 1990’s) or Nissan (which he rose from ashes in 2000’s) but, as we can all assume, to copy paste his strategy in a town called Mizushima.

Road So Far

Mitsubishi is in a great pile of trouble. The company made a huge mistake and lied to their customers about the fuel consumption in a number of models, including two it made for Nissan and together with those models it reached the number of over 600,000 cars. Fortunately, those cars were sold only in Japan, so it wasn’t a international scandal like in some other cases (VW). That scandal came to surface in April and since then, their share price has fallen about 40%.

The savior appeared and everyone in Mitsubishi cheered, until they found out the name of the savior.

Nissan made a dill and paid 1.5 billion pounds for 34% share, which gave the partial control over their smaller Japanese rival. That was fine, but the man they sent was not a good news for people living in industrial towns, dependent of Mitsubishi. Everyone in that area knows of Carlos Ghosn. They know about thousands of unemployed in the streets, after the intervention of Carlos Ghosn. His revival plan from 1999 included the closing of five Nissan’s factories, cutting approximately 14% of employees and shrinking their supplier ranks by half. But that had to be done.

Mitsubishi had some other scandals in the past, (early 2000’s, covering of safety defects – caused some fatal crashes) and people already know what to do, and to do that in time. For example, a little city of Soja, has already courted food companies to build factories in their town, just as a backup plan, in case that automobile industry fails.

Mitsubishi motors

Common People Suffers The Most

Ever since the “scandal” the shops related or connected to Mitsubishi are closing down and that caused the economic avalanche in that area. For example, in “the good times” there were shops with uniforms for the workers and fast food restaurants, but they don’t have any customers now, so they had to be closed. As a domino effect sea food, knitting and sewing, children’s toys and futons suppliers had to close too. Even karaoke bars are empty and ready to be rented.

Citizens of Mizushima and surrounding area are scared, and that is natural.

Suppliers are going to feel it first. Even now, at the beginning of everything, one of the suppliers, who asked to be anonymous, said that he cannot bring his finished components to Mitsubishi for the review like he did in the past. Nissan asked him to submit CAD renderings in advance. (computer assisted design). But he didn’t have that kind of a system, and even if he wanted to implement that kind of a system, he would have to spend additional 30 million yens and a couple of years to train his workers which is impossible. Instead he had to reform his company as a second tier company, which means that they would not be able to provide parts directly to the company, which again means that they will earn a lot less because of the “middle man”.

That is only one of the problems, and there will be lots more in the future. We could only take a look at the countries which went through all those cost savings, and people had to endure. There is place for fear, but not for any panic. Mitsubishi is in good hands, judging by the past.

Is The Fear Necessary?

I believe, and that is my own opinion, that Nissan is not going to hurt Mitsubishi. Those two companies were rivals, but I think that Ghosn doesn’t care about that at all. He is a true businessman and he actually knows what to do in problematic situations just like this one is. He is going to cut some unnecessary costs, sure, but he is not going to destroy Mitsubishi, but revive it in the best way he knows. Why? Because true businessmen doesn’t have emotions, but just smell of money running through their veins. Ghosn is going to order the sharing of platforms, engineering, engines, production facilities and parts. Ghosn himself has said that he sees billions of dollars in cooperation and purchasing, common platforms, cooperation in development and joint plant utilization but he was clear that Mitsubishi has total autonomy and that it won’t be controlled but rather supported by Nissan.

In the end Nissan and Mitsubishi are the main source of “mini cars” and that is the sort of a car that sells the most. So, sleep peacefully, Mizushima – Mitsubishi is going to shine yet again.

2017 Mitsubishi i-MiEV Release Date and Specs

Although buyers might find the 2017 Mitsubishi i-MiEV to be priced temptingly low, it comes short on utility, long recharging times, and barely adequate highway performance. Its date of release isn’t released yet but sources privy to the developments point to September 2017.

2017 Mitsubishi i-MiEV front view, alloy wheels, white color, headlights, exterior

There is so much to be loved inside the new 2017 Mitsubishi i-MiEV with its long list of standard features and soft-touch materials. And similar to its counterparts, it comes with a relatively quiet cabin but you might occasionally hear a distinct sound when the electric motor kicks in.

Once you are on the highway, though, there is a notable increase in tire and wind noise which might allow for easy conversation. But this is a vehicle that is primarily meant for short city commutes since you have a very high probability of getting charging stations unlike on the highways.

2017 Mitsubishi i-MiEV side angle, white color, alloy wheels

While its sticker price is apparently affordable in its class, the i-MiEV isn’t as practical as its rivals. Long charging times compounded by a limited driving range are often concerns buyers have before EV ownership, and the new Mitsubishi i-MiEV happens to fall short on both areas.

2017 Mitsubishi i-MiEV rear view, taillights, alloy wheels, silver color

This tiny EV offers you just 62 miles of driving range, which is rather little relative to other EVs in the segment that offer well over 80 miles before finally running out of power. With the Mitsubishi i-MiEV, you’ll need to stay at least 22 hours as the outdated 3.3kW charges it. Rumors allege level two and three chargers will hasten the time taken to 7 hours.

You will find the skinny tires and its short wheelbase to quite practical when you want to fit it in very tight spaces. Otherwise, it isn’t that strong. With 14.7 seconds of 0-60n acceleration, this is the first automobile we’ve ever recorded so far and therefore you shouldn’t expect things to be peachy on the highway.

2017 Mitsubishi i-MiEV front view, exterior, headlights and grille

Once you reach “top” highway speeds, you’ll realize the ride to be quite rough and busy and comfort is at a premium. And adding insult to injury are the uninspiring materials present inside its cabin.

With its low price, several thousand dollars below most of its rivals, in fact, the new 2017 Mitsubishi i-MiEV offers all the appealing features of an all-electric vehicle without costing you as much. But depending on your priorities, you may be better off paying more to get the ownership experience you are looking for.

2017 Mitsubishi i-MiEV side view, silver color, alloy wheels, headlights

That said, you might want to check out some of its rivals in the market. Although marginally expensive than the 2017 Mitsubishi i-MiEV, the 2017 Chevrolet Spark EV offers twice as much 0-60 mph acceleration and additional 20 miles of range. But if you are looking for something more invigorating, you will be better off with either the 2017 Ford Focus Electric or the Nissan Leaf. They offer better electric range and charging times than any other EV.

2017 Mitsubishi i-MiEV side view, silver color, headlights and grille, alloy wheels

Last, but certainly not least, is the 2017 Fiat 500e trim that offers a fun-to-drive nature and better interior appointments. Even though the 2017 Mitsubishi i-MiEV offers pure cost savings, a majority of EV buyers will be looking for a vehicle that offers a practical day-to-day driving and plenty of standard equipment and features. Unfortunately, the i-MiEV falls short on almost every item mentioned.

Mitsubishi i-MiEV – Trims Available

The four-passenger 2017 Mitsubishi i-MiEV is available in only a single ES trim level.

Interior Review & Exterior Changes – 2017 Mitsubishi i-MiEV

2017 Mitsubishi i-MiEV steering wheel, dashboard, lcde screen

Standard equipment to look forward to include a 50/50-pslit folding rear seats, automatic headlights, 15-inch alloy wheels, auxiliary audio jack, a leather-wrapped steering wheel, a CD player, a six-speaker sound system, air-conditioning, heated side mirrors, and full power accessories.

2017 Mitsubishi i-MiEV exterior, side view, purple color, alloy wheels and headlights

Standalone features include Bluetooth phone and audio connectivity, automatic climate control, a remote system, a quick charging port, a 7-inch touchscreen interface, blue LED interior lighting, rear parking sensors, Fuse hands-free link, a navigation system, a rearview camera, and a cargo net.

2017 Mitsubishi i-MiEV Engine Specs

The redesigned 2017 Mitsubishi i-MiEV is powered by a 49kW electric motor and a 16kWh lithium-ion battery pack that together produce 66 hp and 145 lbs. ft. of torque.

2017 Mitsubishi i-MiEV electric motor

According to EPA, 30kWh/100 miles is what it estimates the energy consumption of the i-MiEV to be. Its top speed is put at 81 mph.

Price & 2017 Mitsubishi i-MiEV Release Date

Its release date should be expected in September 2017. As for its price, expect it at around $22,995.

Image Gallery

2017 Mitsubishi i-MiEV front angle, headlights and grille

2017 Mitsubishi i-MiEV side view, silver color, alloy wheels

2017 Mitsubishi i-MiEV rear view, taillights, silver color, exterior

2017 Mitsubishi i-MiEV rear angle, taillights and tailpipe

2017 Mitsubishi i-MiEV trunk

2017 Mitsubishi i-MiEV interior, leather back seats